Founded in Lago Vista, TX. 2025.

BEAT IT, NERD is an American clothing company, focused on high-quality manufacturing and design.

According to the Online Etymology Dictionary, the word “nerd” is an alteration of the 1940s term "nert" (meaning "stupid or crazy person"), which is in itself an alteration of "nut" (nutcase). Who wants to be around a “stupid crazy nutcase” anyway?

BEAT IT, NERD!

Young man with brown hair standing outdoors wearing a gray sweatshirt with a graphic of a hat, sunglasses, and mustache along with the text "Beat it, NERD".
Person holding a yellow tote bag with a graphic of a mustached face wearing sunglasses and a cap that says 'Beat It, Nerd' in a city with neon lights.
A man wearing a trucker cap with a graphic of a face with sunglasses and a mustache, and the words 'Beat it, NERD' on the hat. He has sunglasses and a beard, and is outdoors during daytime.

All items made for - and inspired by - the Man, The Myth, The Legend (but mostly legend) - Joshua Allen.